This Blog post is dedicated to Suzanne Di Ciaccio. May Suzanne's Rah Raw Rah Pet Foods business grow and prosper.
More than 60 percent of the households in the United States have a pet. That's $20 billion annual sales of pet food, according to the American Pet Products Association. Take advantage of
that market by increasing the promotional efforts for your pet
foods.
Customers can't buy your pet food if they don't know about your
product.
Here are some of the tactics Angry Gorilla Marketing swears by.
Exhibit at Pet Events
In-person demonstrations give you a chance to talk one-on-one with potential customers. You could explain why the ingredients in your pet food are healthier than other foods. For example, nearly every dog food has something called meat by-products, or meal. These are manufactured using a process called rendering. Explain that process and you'll convince dog owners to buy your healthy pet food. Cat owners often don't realize that cats are strictly carnivorous. They don't need and can't digest the grains and vegetables found in commercial cat foods.Social Media Marketing
Use social media, such as LinkedIn, Twitter and Google+, to connect with pet lovers and other pet product and service providers. For example, you might link with pet groomers who use organic products, pet services such as sitters and walkers, and pet clothing and accessories stores. If your ingredients are organic and your production facility "green," offer to guest post on blogs on those topics. Don't overlook visual online sites such as Pinterest, YouTube and Facebook. Post photos and videos of the healthy ingredients in your pet food, pets chowing down on the food, your pristine production facility or just cute pet pictures.
Thank you for reading and take this advice
Gia
